All-New Toyota RAV4 | Hybrid & Plug-in Options in Princeton WV
Internet price includes manufacturer incentives and dealer discounts. Tax, Title, Tags and documentary fee of $575 not included in price. Additional offers may be available. See Dealer for Details.
*Must finance through GM Financial. Some customers may not qualify. Not available with lease, special finance and some other offers.
Discover the 2026 Toyota RAV4: A Smarter SUV for Southern Appalachia
If you're shopping for a reliable, fuel-efficient SUV in Princeton, West Virginia, or nearby towns like Tazewell, Blacksburg, or Richlands, the all-new 2026 Toyota RAV4 deserves a spot at the top of your list. Toyota's best-selling SUV has undergone a full redesign for its sixth generation, bringing smarter tech, stronger performance, and electrified options that fit the way local drivers live and drive.
Whether you're commuting to work, navigating winding mountain roads, or heading out for weekend adventures, the 2026 RAV4 is built to meet the demands of Appalachian life-with style and efficiency.
What’s New: 2026 RAV4 vs. Previous Generations
Toyota didn't just tweak the RAV4-they reimagined it. Compared to the outgoing 2019-2025 models, the 2026 RAV4 features:
A sleeker, more sculpted exterior with three distinct style themes: Core, Rugged, and Sport
A quieter, smoother ride thanks to enhanced TNGA-K platform engineering
A fully redesigned interior with a thin bezel touchscreen, digital gauge cluster, and shift-by-wire technology
No more gas-only models-Hybrid (HEV) and Plug-in Hybrid (PHEV) options only
Upgraded horsepower: 236 hp (HEV) and up to 320 hp (PHEV) with improved electric range
These upgrades make the 2026 RAV4 not just more modern, but more capable and efficient for the hills, highways, and changing seasons of southern West Virginia and southwestern Virginia.
Hybrid vs. Plug-in Hybrid: Which RAV4 Is Right for You?
Choosing between the Hybrid and Plug-in Hybrid RAV4 depends on your lifestyle:
Hybrid (HEV): Ideal for drivers in Princeton or Tazewell who want great fuel economy without needing to plug in. It's perfect for mixed driving-whether you're heading to work, school, or the grocery store.
Plug-in Hybrid (PHEV): A smart pick for Blacksburg commuters or Richlands residents who want to drive electric most days. With up to 80 km of EV range, you can run errands or commute without using gas-and still have AWD and full power when you need it.
Both models offer Toyota Safety Sense 4.0, multi-terrain capability, and up to 3,500 lbs of towing, so you're covered whether you're hauling gear to Bluestone Lake or navigating snowy backroads in winter.


Built for Local Roads, Ready for the Future
From the rolling hills of Mercer County to the scenic routes of Montgomery and Tazewell, the 2026 RAV4 is designed to handle the terrain and weather of our region. With available panoramic moonroof, LED lighting, and 20" alloy wheels, it's as stylish as it is functional. And with Toyota's reputation for reliability, you'll drive with confidence for years to come.
Your local Toyota dealership in Princeton is preparing for the arrival of this next-gen SUV-so now's the time to explore trims, compare options, and find the RAV4 that fits your life.
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Ramey Auto Group
Route 19 & 460
Princeton, WV 24740
- Sales: (304) 487-2151
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Ramey Chrysler Dodge Jeep Ram FIAT
127 Frazier Dr
Princeton, WV 24739-7721
- Sales: 3049074424
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Ramey Chrysler Dodge Jeep
27992 Gov. G. C. Peery Hwy.
North Tazewell, VA 24630
- Sales: 2769886526
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Ramey Automotive Richlands
2850 Clinch St
2850 Clinch St
Richlands, VA 24641
- Sales: (276) 964-2511
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Ramey Brickhouse
160 Frazier Dr
Princeton, WV 24740
- Sales: 304-425-2134
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Ramey Chevrolet Princeton
135 Fairmont Drive
Princeton, WV 24740
- Sales: 304-425-2134
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Ramey Toyota
135 Frazier Drive
Princeton, WV 24740
- Sales: (304) 487-2279
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Ramey Chevrolet Chrysler Jeep Dodge RAM Tazewell
27992 Gov. G.C. Peery Hwy
N. Tazewell, VA 24630
- Sales: 276-988-6526